Your Money Further participants experience membership growth
Credit Union AwarenessTM, which leads the industry’s only national and state-level consumer marketing program that generates awareness and engagement for credit unions, announced increases in membership in states where the program is launched. This announcement comes just five months after relaunching YourMoneyFurther.com – the only resource that connects more consumers directly to credit unions.
In total, in states where the program has had robust credit union engagement, credit unions have seen 20% more memberships each year and acquired 1.2 million more members in aggregate than non-participating states over the same period. Analysis of membership data since launch also indicates that nearly 60% of participating states experienced a growth rate of 10% or higher.
“In just a few short years, participating states have seen significant membership growth,” said Chris Lorence, Executive Director of CU Awareness LLC. “We are excited to see these results and look forward to continuing to grow the program and connect even more qualified consumers directly to credit unions.”
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