Your credit union vision is so much more than fluff

It’s true! Your community bank or credit union vision is something meant to inspire each and every employee. It provides that crucial “why” someone needs to passionately perform their job.

But far too often, a vision is just a series of rote words on a wall or website. It’s time to take your vision off the wall and put it in people’s hearts.

Let’s look at the real impact of vision, how to create a good one and how to establish buy-in.

Top performers care about vision

In “Grow,” former Procter & Gamble marketing executive Jim Stengel reviewed 50,000 brands to see what made them successful. He found that the top 50 brands grew 200% to 300% faster than the S&P 500. Why?

 

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