Why your credit union marketing partner doesn’t have to be local

by Sean Galli, On The Mark Strategies

The credit unions and banks of today face a critical challenge: attracting and retaining consumers in a competitive market. Traditionally, bank and credit union marketing relied heavily on local partnerships and community outreach. And while these efforts still have value… the digital age opened a world of possibilities outside of your local community.

That means you have access to a lot of potential marketing partnerships outside of your local area. Oftentimes, these partners offer advantages local firms simply can’t provide.

Here’s why location shouldn’t be the sole deciding factor when choosing a partner:

1. Industry-specific expertise

Imagine the difference between visiting a general mechanic and a specialist who understands the intricacies of your specific car. The same applies to bank or credit union marketing.

 

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