Why you need a communication specialist on your employee benefits team

by Amanda Pagan, SWBC BusinessHUB

It is common knowledge that offering robust health benefits options is an effective employment strategy. Consider the following statistics:

  • The great majority (80%) of employers believe benefits increase employee productivity
  • More than 3/4 (78%) of employers think benefits increase employee loyalty
  • Yet less than half (46%) of employers reported documenting their communication strategy

In other words, while most business leaders recognize the value of providing attractive employee benefits plans, few of them realize the importance of communicating the details of those plans effectively.

Improved benefits communication can lead to a workforce that is better-informed about making health-related decisions and purchases. Improved utilization of benefits makes for a more positive experience for your employees and can ultimately lead to a greater return on your health benefits investment—but achieving that goal requires a top-notch communications plan.

 

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