Why credit union marketing doesn’t work (and how to fix it!)

If you’ve ever felt like shouting into the void when promoting your credit union, you’re not alone. It can feel like no one’s listening, and you’re left wondering why your perfectly crafted messages aren’t landing. But fear not! We’re diving into three reasons why credit union marketing often falls flat—and, more importantly, how we can turn things around.

1. Too focused on products, not people

The problem: Let’s face it, folks. We’ve all been guilty of pushing products a little too hard. It’s easy to get caught up in promoting that low-interest rate or the latest loan offer. But the truth is, our members (and potential members) aren’t just looking for a financial product. They’re looking for a partner who understands their needs and dreams.

The fix: Shift the focus to storytelling. Share member success stories, community involvement, and real-life examples of how your credit union makes a difference. Showcase the people behind the numbers and the community you’re building. This approach not only humanizes your brand but also creates an emotional connection that a mere product can’t.

 

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