Which credit union will fold my underwear?

by Bo McDonald, Your Marketing Co.

Boxers or briefs? Doesn’t matter; it’s not exactly on the strategic plan for credit unions.

What does matter is that during a recent stay at the Hay-Adams for my annual pilgrimage to GAC I had a very eye-opening experience in customer service.

After checking in to the hotel I stepped out for a few receptions and returned to my room to find a pair of slippers waiting for me, two bottles of still water, and my room tidied up. The things I had hastily unpacked from my suitcase had been organized, and my underwear neatly folded and placed on the dresser. This display of going the extra mile in terms of customer service couldn’t have come at a better time as the discussion of credit union member service had come up at one of those evening receptions I attended.

 

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