What’s with all the ‘why’ talk?

by Frank Allgood, Your Marketing Co.

You and 55 million others have seen Simon Sinek’s TED Talk, “How great leaders inspire action.” It’s an inspiring, captivating and straightforward 18-minute speech that links many successes of those who started with the question, “Why?” It’s a smart framework for how organizations can be built.

“People don’t buy what you do. They buy why you do it,” Sinek says.

You get it.

Everyone gets it.

 

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