What’s in a name: Writer and Brand Voice Specialist
Elizabeth Marshall goes beyond copywriting to combine the written word with a tone that’s personal, professional, and SEO-friendly.
University of Michigan Credit Union ($1.2B, Ann Arbor, MI) is leveraging the power of the written word to polish its presentations and present its brand in a professional, yet personal, light.
To support that effort, UMCU leans on the talents of Elizabeth Marshall, a 2016 graduate from its sponsoring university who came aboard in June 2020 as the credit union’s first designated writer and brand specialist.
Here, Marshall describes what comes with being responsible for creating a consistent brand tone and voice while providing written communications across multiple channels at her member-owned financial cooperative.
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