What’s driving the future of innovation at credit unions?

How can credit unions find innovative ways to meet their members’ evolving needs? David Park, VP and director of loan operations at Franklin Mint Federal Credit Union, shares his insights on innovative credit products, data-driven decision making and member-centric approaches in financial services.

Given how quickly the technological landscape is evolving for the financial services, credit unions in particular need to find innovative ways to meet their members’ evolving needs.

In a conversation with host Jim Marous on the Banking Transformed podcast, David Park, vice president and director of loan operations at Franklin Mint Federal Credit Union, shares his insights on how his organization is leveraging data, technology and a member-centric approach to transform its services and enhance member relationships.

Q: What has been the biggest change you’ve seen in the way you deliver services to members in the last five years?

David Park: We have a variety of ways that members receive service from the credit union. We’ve added ITMs to our branch network. Our digital banking continues to evolve and change in the collection space using MeridianLink Collect, which has given the folks who reach out to members and invite them to pay their debt back.

 

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