What makes a great credit union marketing partner so valuable?

by Bo McDonald, Your Marketing Co.

The YMC team truly are credit union marketing experts, and we have been for almost 20 years. But one of the biggest misconceptions about a marketing expert is that they have all of the answers. If a potential marketing partner begins to woo you with ideas and answers before they’ve asked a lot of questions… run. Run fast and don’t look back.

Expertise does indeed involve supplying a few answers, but expertise is mainly about asking the right questions. The answers should be few, and only come after the truth surfaces through the honest answers to those questions.

An example I always use – because it is burned into my mind – as the most important reason credit union marketing experts should ask many questions before answers was a goal setting meeting I had with a new client. “Ten percent loan growth is our goal” they excitedly exclaimed!

“Cool, let’s make it happen, but first I want to know why you’re not achieving that now.” That was my question. The answer was as I expected.

 

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