What compelling copy looks like (Part Two)

by Sean Galli, On The Mark Strategies

Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important. That’s why we’re back with Part Two of “What compelling copy looks like.”

In Part One of this series, we went over some key elements of amazing copy. To recap, those elements are:

  • Good grammar
  • Amazing headlines
  • Three to five bullets in a list

This time, we’ll cover some less nitty-gritty topics and some more big-picture ones. These approaches are more philosophical than running a spell check, but your credit union or community bank still needs to use them if you want marketing success.

 

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