Vicinity unveils new name and launches cutting-edge website

by Bo McDonald, Your Marketing Co.

Vicinity Credit Union, formerly known as United Credit Union, is excited to announce its official rebranding and the launch of its new, state-of-the-art website.

Founded in 1930 within the halls of a Chicago high school by 15 visionary teachers, Vicinity Credit Union has always been more than just a financial institution – it’s a community cornerstone. Originally established as Union Teachers Credit Union, it evolved into United Credit Union in 1986 upon earning a community charter, broadening its reach and impact.

As Vicinity Credit Union, the name captures its mission and deep-rooted connections within Chicago’s vibrant neighborhoods. It serves as a renewed commitment to being at the heart of the communities the credit union serve.

“Vicinity reflects our mission to be a close and trusted partner in every neighborhood, helping our members achieve their financial goals and build a stronger community together,” said Vicinity CEO Mario Aguirre.

 

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