Using content effectively for credit union marketing and sales

by Meredith Olmstead, FI GROW

Today we are sharing a live blog from the Financial Brand Forum 2019. In this session by James Robert Lay, of Digital Growth Institution, we will explore how content can fuel the growth of your financial institution.

From experience working with over 475 financial institutions Lay found through research that dealing with money feels confusing, frustrating, and overwhelming. More than 70% of people fee STRESSED about their financial situation. This stress takes a toll.

And when they asked marketers how does content marketing make you feel? The pattern is the same… confused, frustrated, and overwhelmed. Lay believes the way to escape this is through a journey of simplicity.

According to Facebook, Millennials want a bank or credit union to guide them through financial stress to a bigger brighter future… but people don’t TRUST these same financial institutions.

 

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