Unique Message Delivery (Make’em Hungry For More)

by Third Degree

If you’ve looked at USA Today lately, you might have seen a really cool project we helped one of our clients with: a promotional burger.

Yes, you read that right. Burger. As in that much loved fast-food phenomenon, the hamburger.

Now to be fair, the client was Sonic and they do happen to make a lot of burgers. But what makes this one special is that it uses a recipe tailored to regional tastes with the logo of the local college football team steamed into the top of the bun in fan-worthy full color.

It all started with the Ragin’ Cajuns. One of Sonic’s local franchises came up with the idea of creating a custom burger as part of Sonic’s sponsorship of athletics at the University of Louisiana at Lafayette. To bring that concept to life, Sonic created a special recipe that reflected local tastes: a burger with toppings like Tabasco-spiced mayo and pepperjack cheese, served with a packet of Creole seasoning on the side. We helped Sonic make the burgers really unique by designing an edible team-related emblem for the bun.

We held a photo shoot of the custom burger for Sonic’s marketing materials with help from professional photographer Shevaun Williams, whose artistry has also helped us bring other clients’ projects to life. If you think getting friends and family to mug for the camera is tough, try getting a hamburger to smile.

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