Unignorable credit union holiday ads

by Dexter Ochoa, Your Marketing Co.

If you want your credit union to stand out this Christmas season, it’s not about offering the biggest discount or plastering holiday cheer everywhere. And like a shattered glass ornament, I’m going to start by chipping away at some of your expectations for the holidays:

  • Digital ad spending is expected to grow 10%–15% during this holiday season.
  • The cost per thousand impressions (CPMs) rises 30%–40% during peak holiday times.
  • 40% of U.S. consumers begin their holiday shopping before November. (Why do you think I’m writing about this in September?)

Now that I’ve captured your attention, you’re probably ready to write off all your festive visuals and flashy promotions altogether since you might already be a step behind the sleigh or hate the idea of spending more.

Well ho-ho-hold up!

 

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