
Anatomy of a marketing audit
“Audit” isn’t a word that marketers are typically familiar with, but who says finance is the only department who gets to experience auditing joy? With constant changes in the financial…
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“Audit” isn’t a word that marketers are typically familiar with, but who says finance is the only department who gets to experience auditing joy? With constant changes in the financial…
According to Codigo’s 2016 Anatomy of the Marketing Department, which surveyed over 150 financial institutions across the United States in the 4th Quarter of 2015, the number one challenge faced…