
What are you really selling?
I do a lot of strategic thinking/strategic planning sessions.One of the areasI like to help organizations focus on isprofoundly understanding what they really sell. Harley-Davidson does not sell motorcycles. They…
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I do a lot of strategic thinking/strategic planning sessions.One of the areasI like to help organizations focus on isprofoundly understanding what they really sell. Harley-Davidson does not sell motorcycles. They…
Last fall, a client wanted some guidance; they were unsatisfied with the penetration rate of checking accounts within their member base.Over the last few years they had tried many approaches;…