Top 3 trends in credit union marketing

by Bo McDonald, Your Marketing Co.

Credit unions are stepping up their game in the ever-changing financial world. With 2024 in full swing, three major trends are making waves in credit union marketing: digital transformation, personalized member experiences, and community-centric branding. Let’s dive into how these trends are driving success and growth for credit unions.

1. Digital transformation

The digital age is here, and growing credit unions are riding the wave to connect better with their members. With more people banking on their phones, it’s crucial to keep up.

What’s hot in digital transformation:

  • Mobile banking apps: Members want a smooth and easy mobile banking experience. From checking balances to applying for loans, everything needs to be at their fingertips.

 

continue reading »