Top 3 biggest mistakes in bank and credit union social media

by Meredith Olmstead, FI GROW

Here are the top three mistakes we see often in Bank and Credit Union social media:

Mistake #1: Being Interruptive on Social Media

In case you’re wondering, just broadcasting promos doesn’t work! Social media is about relationships.

In 2017, 81 percent of U.S. Americans had a social network profile, representing a three percent growth compared to the previous year. So it’s essential to be present on these platforms.

But no one wants to be jarred out of their online experience. If you are posting on Facebook don’t just share about your products and services and talk on and on about yourself! Don’t be the annoying person at the party who only talks and never listens. Be inspired by the platform and share content that is appropriate.

 

continue reading »