Tips for social media management
6 ways to communicate more effectively and boost your credit union’s online engagement.
Does your online presence need a boost? Consider these tips for upgrading your credit union’s social media performance.
1. Know your audience
Knowing who you are trying to reach will help you determine the appropriate social media channels to use. “There is certainly an affinity demographic-wise for specific channels,” says Suzanne King, digital marketing manager for $100 billion Navy Federal Credit Union, Vienna, Virginia. “For example, Instagram is where we’re seeing Gen Z and the millennial community. … With Pinterest, a majority of the followers are women. We use that information when determining content for each channel.”
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