Thrive by Asking How, Not Whether to Serve
by Brett Thompson
Throughout history, credit unions have attracted the most members and achieved the most member loyalty when economic times have been toughest.
Since World War II, credit unions have guided members through at least 11 recessions, each lasting an average of 11 months. So, although it’s tough sometimes to do more and be more for your members and communities, we can’t wait for things to get better. History has confirmed that the ups and downs are continual. We always need to be on.
The charities, agencies and local organizations that your members rely on need you more than ever. According to Charity Navigator, the faltering economy brought a general reduction in charitable giving in 2008 and 2009. Donations rose in 2010 and 2011 but did not keep pace with community and charitable needs. Luckily, however, the groups you support share your same concerns: to help people address life’s crises, foster stronger families and communities and offer resources for a better life. Therein is an opportunity.
Credit unions that make the most of their philanthropy do more than cut a check; they work in tandem with local organizations to bring real change in people’s lives. Whether through an improved credit score that helps single parents access reliable transportation (your job) or classes that impart effective parenting skills (an agency’s job), you’re working toward the same goal – improved quality of life through greater self-sufficiency. Take a look at the organizations you support. Have you seized the opportunity to join forces? Make a greater impact?
Sure, your budget is stretched. But you can still support the fun things like the youth dance, theater troupe and football team. When your usual resources aren’t as plentiful, ask those organizations to partner with you to keep your support at present levels. What can they do to create a campaign or involve your members or volunteers, such that you can still help meet their needs?
Again, the theme is collaboration. We can multiply any effort twofold, threefold, tenfold by being creative. How can your credit union and the organizations it serves help one another?