Three ways your credit union marketing is on fire (and not in a good way)

“You’re on fire” usually means you’re doing something right. But it could also mean everything’s burning down around you. Do you have a raging inferno in your marketing department?

It’s time to find out.

Strap on your fire-retardant boots, get the hoses ready and hit the siren, because here are three ways your marketing is on fire (and not in a good way).

1. You use the “spray and pray” method

Sometimes, the “spray and pray” method dominates your marketing. That means you market everywhere (and maybe to everyone). There’s a lot of activity but little strategy or progress.

 

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