Three ways to reach Gen Z
Deliver engaging financial education on young adults' smartphones using gamification and embedded incentives.
Bolun Li, CEO/co-founder of Zogo.
Four years ago, I was forced to attend a one-hour workshop at my high school. The teacher walked in and started droning on: “Today, we’ll learn about budgeting, saving, and investing…”
Most of my friends dozed off or started talking to each other—some played on their phones under the table.
At the end, I was handed a flyer that said something like, “Open an account and get $20.” I don’t remember the name of the bank that provided the lesson, and I’m pretty sure I saw students using the flyers to build paper airplanes.
Needless to say, I didn’t walk out of that class interested in the world of finance.