Three ways a speaker energizes your organization

by Mark Arnold, On The Mark Strategies

If you hire a speaker for your next event or training, doesn’t that cost money? Shouldn’t you just do it in-house?

So the argument goes, but consider this fact. Six days after training, people forget 75% of the information they learned unless something remarkable keeps the training top-of-mind. You’ve probably seen this yourself.

You’ve put months of hard work into a weekend event only to end up nervously tapping your foot at the back of room while your staff’s eyes glaze over. By the next week, no one remembers a thing. Or maybe you’ve spent a bucketload of cash on video training programs, all rendered useless because people check email while the videos play.

So, how do you make training more memorable? Hire an outside keynote speaker!

 

continue reading »