Three things you must always communicate

by Mark Arnold, On The Mark Strategies

Many things come in threes: the three little pigs; the three wise men; the three musketeers. There is something magical about that number.

On a recent chat with Glenn Bryan, president and CEO for Legacy Community Federal Credit Union, I was once again reminded about the “Principle of Three.” Glenn has a rich 38-year history working at the same financial institution. With that kind of wisdom, when he speaks, I always listen.

He shared that when working with the credit union’s board he always asks himself, “What do I want them to know; what do I want them to feel and what do I want them to do?”

Glenn is spot on when it comes to that philosophy. And that technique has many applications. For example, when you are communicating as a:

 

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