Three social media strategies to increase engagement

by Sean Galli, On The Mark Strategies

In the classic movie “Ferris Bueller’s Day Off,” Ferris misses school to go on a series of crazy adventures. During one famous scene, Ferris’ economics teacher takes attendance and repeatedly calls, “Bueller? Bueller? Bueller? Bueller?” Ferris never answers.

That’s often how it feels when your credit union or community bank posts on social media. You run a promotion, celebrate a national day or do a shoutout – all to never receive a response. It seems like you’re speaking into a void.

How do you escape this cycle of non-engagement? Here are three social media strategies to get you going.

1. Go Where Your Consumers Have Accounts

Let’s start with the most fundamental question: are you posting to the right channel?

 

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