Three crucial moments to use video marketing

by Sean Galli, On The Mark Strategies

Not unlike the birthdays, graduations and weddings that can forever play on repeat because you shot them on video, video marketing is vital when it comes to communicating about the important events at your credit union or community bank.

Let’s go over the most important times to use video in marketing and how to do it effectively.

1. Core Conversions

Core conversions are a part of many strategic plans these days, and they definitely don’t happen on their own. They’re a headache for senior leadership. They’re a gigantic undertaking for staff. And they confuse consumers.

That’s where video comes in.

 

continue reading »