The role of the cloud contact center in modernizing member experiences
An end-to-end solution that works well with your team and processes is the solid path to modern, differentiated MX.
Consumers have long joined credit unions for their local community commitment, competitive rates and personalized service. Essential for membership growth and competitiveness, high-touch services must now equally include both in-person service and digital interactions, particularly for the rising digital-first generations. In response, credit unions are turning to technology to modernize the member experience.
Technologies for modern member experiences extend to fintech, like online banking and peer-to-peer payments like Zelle or Venmo. But they also encompass omnichannel customer experience and contact center technologies. After all, these technologies allow credit unions to grow by cost-effectively and easily combining their well-known in-person engagement with digital member engagement.
The Cloud Contact Center and Its Role in Modernizing Member Experiences
A cloud contact center is an application hosted on the Internet that handles customer communications. Generally, it allows credit union customer experience teams to deal with all member interactions—including phone calls, email, texts, social media, video, web and webchats—In one centralized application.
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