The power of trust in credit union strategic planning

by Shawn Temple, On The Mark Strategies

Strategic planning sessions are a staple in the financial services industry. Leaders huddle up, analyze data and map out the future of their bank or credit union. But sometimes these sessions fall flat. Ideas stagnate, conversations turn passive-aggressive and the final plan feels like a lukewarm bowl of oatmeal – bland and uninspiring.

What’s missing? The answer is simple, yet powerful: trust.

Patrick Lencioni, best-selling author and expert on teamwork, famously said, “Conflict is not necessarily bad. It’s the pursuit of the truth that is good.” But for this “pursuit of truth” to work, you must lay a foundation of trust first.

Here’s why trust plays a vital role in making bank and credit union strategic planning sessions fruitful:

 

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