The one trait holding credit union CEOs back from success

by Bo McDonald, Your Marketing Co.

“Where am I going to find time to accomplish all of this?”

Most likely you’ve said that before, or some variation of it. I’m guilty as charged as well. When I hear this during strategic planning, I know one of two things:

  1. We’ve got too much on our plate and need to re-evaluate the tasks from the strategic plan
  2. The CEO’s true role has outgrown the job description

It’s usually not No. 1, because I’m pretty cognizant of the plan and action items as we’re documenting the conversations. A good credit union strategic plan isn’t a long laundry list of to-dos.

 

 

continue reading »