The five fundamentals of credit union member experience

The third blog post in this series talked about crafting incredible bank and credit union marketing. One part of that was how everyone is involved in marketing your institution. Each employee represents you to potential members, current members and the community.

When employees affect your reputation so much, you (literally) can’t afford to ignore the credit union member experience. A bad or careless experience loses you money.

But what does “member experience” even mean?

Your member experience is the operationalization of your brand. In other words, it’s your brand alive and in action. You bring what you say about your identity into reality when serving members.

 

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