The first rule of successful credit union marketing is…

by Bo McDonald, Your Marketing Co.

The first rule of successful credit union marketing that you must remember is:

You are inside of your credit union, looking out. Potential members are outside of your credit union, looking in.

Your inside-looking-out perspective makes you blind in one eye. Confirmation bias makes you blind in the other eye.

You cannot see yourself the way your potential members see you. You imagine they see you based on your mission statement, your policies and procedures, your good intentions, your employee training… You imagine that potential credit union members see you the way you want to be seen.

 

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