The 4 plays of strategic success for banks and credit unions in 2024

by Marc DeCastro, Alkami

It seems every year the banking industry must plan to overcome “something,” and that “something” often seems like it is too daunting of a task, and much more extreme than that previous year’s “something.”  What is often lost during the elusive process of trying to plan for the next big thing, is what do we focus on today?  How can we take the lessons learned from previous industry challenges and put it to good use to improve the customer and employee experience?

Before unveiling the 4 Plays of Strategic Success for 2024, it is important to understand that there needs to be a blueprint for success within each individual institution that takes into consideration both the short-term and long-term objectives, and how technology will assist in achieving success in the overall strategy.   The term transformation has been around for a while, and it is really more about modernization and recognizing the shift that we are operating in a digital-first world, and our focus must be on the ongoing investment, capabilities and technologies required to run a digital business.  This does not mean we are digital only, far from it, but recognizing that almost everything we do begins by the customer or an employee on a digital device is indicative of where we are in 2024.

When developing your successful blueprint for 2024…

  • First, ensure that you fully understand your strategic priorities, which are the things you expect to accomplish over an extended period of time to achieve your unique digital mission.

 

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