Survey shows success of Open Your Eyes to a Credit Union®

by CUNA News

Minnesota credit unions released Tuesday the results of a survey of over 750 Minnesotans following year one of the Open Your Eyes to a Credit Union® campaign.

The 2019 plan “moved the needle” with nearly 200 million ad impressions deployed both digitally and out of home. The Minnesota Credit Union Network (MnCUN) conducted Minnesota-specific consumer research in January 2019 and again in November 2019.

The results showed:

  • Consumer recall of the Open Your Eyes ads was over 30%;
  • Opinions on credit union ATM’s being convenient increased 9.5 percentage points;

 

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