Stand apart in business services
West Virginia’s Element FCU launches easy-to-make customized landing pages for business members.
Element Federal Credit Union($53.3M, Charleston, WV) has launched a simple but effective, and easily replicable, way to better serve its business members: Customizable landing pages that serve as a portal into the credit union’s business banking services.
The landing pages feature direct links to credit union contacts, online banking services, e-sign and other forms, and whatever else the SEG might want that Element can provide.
The first business member to take advantage of the new offering is a state agency that already is an enamored user of its portal. The agency is new to business banking at Element and needed a way to digitally handle fees for a new service. It got that when the page went live in July.
“They love the portal,” says Linda Bodie, Element’s CEO since 1998. “It allows them to find everything they need in one place. They were pleasantly surprised at how customized it was and even provided input on the content they wanted.”
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