Six strategic community marketing tips (with examples)

According to 80 percent of consumers, the positive experiences a brand offers are just as important as its products and services. So, if you’re not offering value to consumers beyond mere transactions, you’ll have a hard time fostering long-term brand loyalty and attracting new customers.

Community marketing is a great way to create experiences that emotionally resonate with consumers. The strategic emphasis is on cultivating strong relationships between the brand and individual consumers through interactive engagement.

Whether via social media or an in-person event, community marketing drives authentic conversations and connections that quickly build consumer trust, making them more likely to share positive feedback which can help generate new business.

What does community marketing mean?

Community marketing strategies engage your existing customers to build long-term relationships. This type of marketing typically takes place online (on discussion forums or social media) and connects customers from various locations so they can exchange tips and opinions.

 

continue reading »