Should you be on TikTok?

by Mark Arnold, On The Mark Strategies

If you still religiously watch the Amazing Race (like I do), you probably know the Holderness Family. They’re also on TikTok. Or how about Dwayne “The Rock” Johnson? He’s there too and has 50.6 million followers. Every video he posts receives millions of views.

Let’s face it: TikTok isn’t just a fad your middle school kids talk about anymore. It’s mainstream.

Cloudflare shows TikTok was the most visited site in 2021, beating Google and Amazon. And 55% of 18 to 24-year-olds use TikTok according to Pew Research Center.

The question is, should your credit union or community bank be on TikTok? The answer: yes!

 

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