Should financial institutions use Instagram stories?

Back in August of 2016, Instagram released a new functionality called “stories.” Similar to Snapchat, Instagram stories are only available to your followers for 24 hours. Then they are deleted from Instagram. These stories include fun filters, stickers, text overlay and much more!To view the stories of accounts you follow, look at the top of your Instagram feed for “circles,” then select one you would like to view. Instagram then scrolls through stories automatically (one after the other) for the accounts you follow until it reaches the end of the stories for that moment in time.

Should Financial Institutions Use Instagram Stories?

Absolutely, we LOVE Instagram stories and we think this new functionality is a fun way to interact with your followers, without affecting the aesthetic and branding on your main profile layout.

Stories give you the ability to post silly, random and in the moment photos, without the stress you normally endure to make a perfect Instagram post. If you haven’t implemented Instagram stories into your account we think you should. Here’s 3 reasons why:

 

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