Requiring additional consent for AI calls will cause confusion

by America's Credit Unions

Requiring additional consent to receive an “artificial intelligence (AI) generated call” is unnecessary and will only cause confusion, America’s Credit Unions and other organizations wrote the Federal Communications Commission (FCC) Thursday. The FCC has proposed new disclosure rules when an AI voice is used to make calls, and other uses.

“Requiring consumers to separately consent to receiving an ‘AI-generated call,’ in addition to consent to receive an artificial or prerecorded voice call, will only generate confusion,” the comments read. “Consumers will no doubt wonder what additional features or functions they are consenting to when agreeing to receive a prerecorded or artificial voice call and/or an ‘AI-generated call.’  A likely outcome is that consumers will hesitate before giving consent to something they are unlikely to understand and may reflexively reject.

“Callers that fail to obtain specific consent for AI-generated calls will thus be prevented from utilizing the productivity gains and other benefits of AI that will facilitate critical calls such as fraud alerts, school closing or medical appointments,” it adds.

 

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