Reassure consumers with your credit union marketing

by Sean Galli, On The Mark Strategies

“The British are coming!” Paul Revere’s famous line (supposedly) warned the fledgling Americans of His Majesty’s approaching forces. It’s become a part of American historical tradition…even if many scholars say Revere never said it.

You have a much different opposing force marching quickly toward you (if they aren’t already here). It’s your consumers. They have more stress than ever and are acting more cautiously than ever. You must reassure them both before and after their financial decisions if you want to retain business.

It’s time to prepare. It’s time to counterattack. The skittish are coming!

 

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