Ready to rethink rewards communication?

by: Stephanie Schwenn Sebring

David Eads, CEO of Mobile Strategy Partners, LLC, Atlanta, says credit union loyalty programs will be most successful when CUs can communicate benefits in a meaningful and consistent way that resonates with members.

“I recommend to clients that they rethink how they’re communicating their program,” he says. “How well has it been integrated into the credit union’s overall brand? How frequently does the credit union promote rewards? The credit union should incorporate rewards messaging into all of its marketing channels, all of the time. These channels can include point of sale at the branch, website, mobile, newsletter, email blasts and alerts.”

Brian Day, manager/mobile products for CUES Supplier member The Members Group, Des Moines, Iowa, suggests that an impactful rewards program, embraced by staff, will engage members and naturally enhance their satisfaction levels. Greater engagement and satisfaction will also lead to increased loyalty and less attrition. Day notes that successful loyalty programs will have a variety of options for point redemption and keep members engaged with continual education and fresh approaches.

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