Putting excess deposits to work

by Jeff Keltner, Upstart

Many lending institutions are flooded with cash right now. Offering personal loans is a great way for deposit-rich banks and credit unions to put that excess liquidity to use.

Not sure how to connect with credit-worthy loan applicants? Upstart identifies consumers interested in a personal loan and then allocates those applications to lending partners. This allows banks and credit unions to put their excess deposits to use right away, while leveraging Upstart’s robust marketing and outreach programs.

Why Should Lending Institutions Offer Personal Loans?

1. High Demand

Personal loans are currently the fastest-growing category of consumer lending. For the past few years, Americans have dramatically increased their use of unsecured personal loans.

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