Put the “web” in your credit union website

Spiderwebs are a familiar sight to almost everyone (and maybe a terrifying sight to some). But no matter your thoughts about them, you can’t deny there’s a certain genius to them. Spiders intricately arrange strands in concentric circles, all leading to a point in the center.

Unlike the spider, you aren’t trying to trap anyone…but you are trying to lead them to a central point.

Your marketing should route potential consumers to your bank or credit union website. It serves as the center of your marketing web – a core hub where consumers make final decisions on your products or services.

But what does this principle look like in practice? Let’s take a look:

 

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