Technology CUSO’s MemberGENIUS member service and marketing platform reviews credit union data sources to manage targeted campaigns across today’s multiple channels.
PASADENA, CA (April 25, 2013) – Applying information smarter in today’s multi-channel world, Wescom Resources Group (WRG), a provider of software and technology service solutions for credit unions, has launched a new member service and marketing platform that reviews various streams of credit union data to manage and deliver marketing campaigns across multiple online and offline outlets. WRG’s MemberGENIUS platform allows credit unions to develop a centralized campaign management system to cross-sell services to their members in the ideal channel for maximum effect. MemberGENIUS has been running at Wescom Credit Union since April 1, 2013. Limited release to select clients begins July 1, with general availability later this year.
“Members are getting hit from all angles with a myriad of marketing messages not just from credit unions but from just about every other industry on the planet. That’s a lot of noise,” states John Best CTO for WRG and Wescom Credit Union. “Looking at it from the credit union’s perspective, they need a smart tool that helps mine data for needs-based cross sales, delivering a pertinent offer to a specific member based on their financial history. We believe MemberGENIUS achieves this unifying outreach for them.”
Some of the data resources that are input into the MemberGENIUS decision engine to deliver in channels such as mobile, online, in-branch, billboard, publications, etc. include:
- Host transaction history
- Credit reports
- Bill payer info
- PFM data
- MCIF
Other channels WRG looks to target with its multiple data resources for more effective cross-marketing efforts include branch LCDs, ATMs, signature pads, outbound auto dialers, and more.
According to Best, credit unions don’t traditionally have the tools to pull in data from several sources to use in their marketing campaigns. With MemberGENIUS, credit unions have access not only to this unifying technology but a reporting tool to get real-time stats on a campaign’s results.
“We have created a tool that ties all products together across all channels, a unified effort that is revolutionary for today’s credit unions’ marketing campaigns,” Best adds. “It solves a huge challenge for credit unions seeking to increase their memberships, grow loan volume, and increase member engagement. We are excited to help them achieve this feat and more with MemberGENIUS’ capabilities.”
About Wescom Resources Group
Backed by Wescom Credit Union, one of the nation’s largest credit unions, with nearly $2.4 billion in assets and serving 225,000 members, Wescom Resources Group provides credit unions with advanced technology solutions that increase their competitive edge. With over 260 credit union clients, WRG is a leader in innovative technologies for the credit union industry. Through its MemberEdge® suite, WRG offers an integrated e-Services channel with Online Banking, Bill Pay, Mobile Banking, eAlerts, Multi-Factor Authentication, Member-Directed ACH, online account opening and more. The WRG Services Division provides Merger support, custom programming, network consulting, and system efficiency studies. WRG also offers one of the most robust Service Bureau solutions in the industry. WRG provides credit unions with innovations that enhance their ability to serve members, reduce costs, and streamline internal operations. For more information, visit www.wescomresources.com.