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Valley Strong Credit Union engages over 200,000 people in Kern County with youth financial literacy campaign featuring ‘Cashsquatch’

BAKERSFIELD, CA (September 18, 2024) — Valley Strong Credit Union is proud to announce the tremendous success of its innovative youth financial literacy campaign, featuring the debut of the friendly and mysterious character, “Cashsquatch.” Designed to educate Kern County’s youth on financial literacy while sparking community engagement, this campaign has captivated over 200,000 people, reinforcing the value of financial education and the importance of investing in the future of our youth.

Empowering Youth with Financial Literacy:

At the heart of the campaign is Valley Strong’s commitment to empowering young people to take control of their financial future. By engaging youth through fun, interactive experiences, including public appearances by Cashsquatch, Valley Strong has made financial education accessible and engaging for children, teens, and their families.

“Our youth are everything,” said Erin Estelle, SVP I Chief Marketing Officer at Valley Strong Credit Union. “We believe that instilling financial literacy at an early age sets the foundation for lifelong success. By connecting with over 200,000 people during this campaign, we’re planting the seeds for future financial empowerment in our community.”

Community Buzz and Organic Engagement:

Cashsquatch has quickly become a local sensation. The campaign centered around sightings of the mascot at popular public locations, encouraging social media buzz and organic content creation by those who encountered him. From Riverwalk Park to local high schools, Cashsquatch sightings have taken over Kern County, with people capturing the moment on their smartphones and sharing their experience with friends and family.

Valley Strong’s Commitment to the Future:

As Kern County’s leading credit union, Valley Strong continues to focus on its core mission: improving the financial well-being of local families and businesses. Through initiatives like this campaign, the credit union has made significant strides in bridging the gap between financial education and everyday life. Financial literacy is an essential skill, and Valley Strong remains dedicated to delivering it to the next generation.

With the success of the Cashsquatch campaign, Valley Strong is looking ahead to continue its work in supporting youth financial education programs in Kern County and beyond. This effort is about more than just teaching money management-it’s about investing in the future and ensuring that today’s youth are equipped with the knowledge to thrive in the modern world.

About Valley Strong Credit Union

Valley Strong Credit Union operates 31 branches in Kern, Kings, San Joaquin, Solano, and Tulare counties, serving more than 360,000 individuals, with approximately $4 billion in assets. It remains one of the largest financial institutions headquartered in the Central Valley.