Zogo Finance and CUInsight are happy to announce a new live webinar opportunity for credit union professionals, titled “Three Ways to Reach Young Members During COVID-19.” This webinar, presented by Zogo Finance and hosted by CUInsight is scheduled for Wednesday, June 17, 2020 at 1:00 pm EDT.
In order for credit unions to remain relevant for decades to come, it’s essential to engage the young adults who may become lifelong members. This is especially true in a COVID-19 and post-COVID-19 era. In this webinar, the 21-year-old CEO of Zogo Finance will present findings on why college students aren’t joining credit unions and share three novel tactics to kickstart your credit union’s engagement with this demographic.
“In a survey with 500 college students, 76% of them didn’t know what a credit union is. But after given a short description of a Credit Union, 95% of the college students expressed interest in joining,” says Bolun Li, CEO of Zogo Finance. “There is an incredible opportunity here for credit unions to become the primary financial institutions for the next generation. At Zogo, we are here to help make that happen.”
“We are thrilled to partner with Zogo on this webinar. As credit unions, we have both a terrific mission and a robust industry. In order to make sure we are sustainable over the long-term, intentional and effective outreach to younger generations is critical,” said Lauren Culp, Publisher & CEO at CUInsight.
The webinar will be presented over Zoom on June 17, 2020 at 1:00 pm EDT. Those interested in accessing the free, virtual event should register here. Log-in information will be provided upon registration.