NEW ORLEANS, LA (September 6, 2023) |
BaumTech is excited to announce its TOWR™ digital kiosks have helped UNO Federal Credit Union (UNO FCU) win the 2023 Louisiana Credit Union League award for Best Digital Marketing Campaign.
The award recognizes the credit union’s excellence in the marketing of products and services with two kiosks in the Greater New Orleans area − at the entrance of the food court on the University of New Orleans campus and in the lobby of the St. Bernard Parish Government Building, where UNO FCU has a branch.
“We are thrilled to have received this prestigious award, but even more so with the growth our credit union has achieved since we started promotions on the TOWRs,” said UNO FCU Marketing & Business Development Director Gay Parvazi. “The technology has helped us to learn more about what our community wants and needs, and because it’s a turnkey solution it’s easy to update our messaging on a regular basis.”
TOWR is life-sized and interactive with artificial intelligence capabilities that delivers custom, curated, stunning content to viewers. Once engaged, the system uses its advanced technology to track and record responses as well as demographic data to enhance and refine future targeting.
In addition, to running ads the kiosks offer financial institutions the capability to capture email addresses by having the audience opt-in to enter to win prizes – adding to their ability to market products and services to consumers who may not already be account holders.
“Our TOWR display kiosks are a unique system that helps financial institutions promote their products and services through a customizable, smart platform that can also capture valuable data, and entices viewers to interact,” said Richie Baumy, BaumTech CEO. “We are honored to have been able to help UNO Federal Credit Union leverage our technology with such resounding success.”
“The kiosks really helped us boost brand recognition and deliver targeted messaging about the benefits of membership and the products and services we offer. Instead of having to send out information through mailers, we were able to leverage short form videos that captured the attention of members and more importantly, potential members,” Parvazi said.
