Transforming youth financial education: Sentry Credit Union and My First Nest Egg announce partnership
STEVENS POINT, WI (October 21, 2024) — My First Nest Egg, the award-winning digital financial education platform designed for children ages 3-13 and their families, is proud to announce its new partnership with Sentry Credit Union, a trusted institution with 89 years of service to the Associates of Sentry Insurance nationwide. This strategic collaboration will provide Sentry Credit Union members and Associates of Sentry Insurance and their families with free, cutting-edge resources aimed at fostering financial literacy from an early age.
Co-founded by Nicolle Hood and Annie Shoen, both mothers and former attorneys, My First Nest Egg was born out of a shared concern for the alarming rates of financial illiteracy among today’s youth. The platform’s interactive, gamified approach helps children develop essential money management skills, preparing them for a financially secure future.
“We’re in the midst of a financial literacy crisis that costs Americans $350 billion annually due to poor personal finance management,” said Annie Shoen. “Without early intervention and education, our children’s financial futures are at serious risk.” Nicolle Hood added, “We saw a gap in our own kids’ understanding of money in an increasingly digital world, and we knew we had to take action.”
Sentry Credit Union, known for delivering safe, competitive, and convenient personal banking products with exceptional service, is excited to bring My First Nest Egg’s innovative platform to its members. The partnership will offer a customized, co-branded version of the My First Nest Egg app and content, specifically designed to engage young members in learning about earning, saving, and giving back. Key features include a white-labeled smart piggy bank, an age-appropriate financial curriculum, a dedicated website, interactive calculators, and more—further enhancing Sentry’s youth programming.
“Sentry Credit Union is excited to partner with My First Nest Egg to provide engaging financial education in a fun way for our young members,” said SCU President, Tim Barthel. “At SCU we believe in empowering young members with lifelong financial skills. Whether they’re saving for a new toy, planning for college, or simply learning the basics of money management, My First Nest Egg helps us teach the value of saving responsibility to our young members to help them build a secure financial future.”
Research reveals that nearly 80% of Americans are living paycheck to paycheck, highlighting the urgent need for better financial education from an early age. Understanding that effective money management is as much about mindset as it is about math, My First Nest Egg aims to instill healthy financial habits in children, paving the way for more secure financial futures and reduced stress in adulthood.
About My First Nest Egg
Co-founders Nicolle and Annie, both mothers, embarked on creating My First Nest Egg to address the financial education needs of their own children. Developed with input from child psychologists, financial experts, educators, and parents, My First Nest Egg empowers families to instill healthy financial habits in their young children through a fun and educational platform. For more information, visit MyFirstNestEgg.com, and follow My First Nest Egg on Facebook, Instagram, and LinkedIn.
About Sentry Credit Union:
The mission of Sentry Credit Union is to deliver safe, competitive, and convenient personal banking products, with exceptional service, while actively encouraging membership from the Sentry Insurance community. As a trusted partner, our solid financial strength ensures members can rely on us to assist them toward attaining their financial goals to live their best financial life. For more information, visit https://www.sentrycu.org/
