Transforming youth financial education: Community Healthcare Federal Credit Union and My First Nest Egg announce partnership
EVERETT, WA (September 3, 2024) — My First Nest Egg, the award-winning digital financial education platform designed for children ages 3-13 and their families, is proud to announce its new partnership with Community Healthcare Federal Credit Union, Celebrating 65 years of unwavering dedication to the healthcare employees of Snohomish, King, Island, and Skagit counties. This strategic collaboration will provide Community Healthcare members and their families with free, cutting-edge resources aimed at fostering financial literacy from an early age.
Co-founded by Nicolle Hood and Annie Shoen, both mothers and former attorneys, My First Nest Egg was born out of a shared concern for the alarming rates of financial illiteracy among today’s youth. The platform’s interactive, gamified approach helps children develop essential money management skills, preparing them for a financially secure future.
“We’re in the midst of a financial literacy crisis that costs Americans $350 billion annually due to poor personal finance management,” said Annie Shoen. “Without early intervention and education, our children’s financial futures are at serious risk.” Nicolle Hood added, “We saw a gap in our own kids’ understanding of money in an increasingly digital world, and we knew we had to take action.”
Community Healthcare FCU known for supporting their members’ financial health and well-being, is excited to bring My First Nest Egg’s innovative platform to its members. The partnership will offer a customized, co-branded version of the My First Nest Egg app and content, specifically designed to engage young members in learning about earning, saving, and giving back. Key features include a white-labeled smart piggy bank, an age-appropriate financial curriculum, a dedicated website, interactive calculators, and more—further enhancing Community Healthcare FCU’s youth programming.
“Community Healthcare Federal Credit Union is thrilled to announce our partnership with My First Nest Egg to promote financial literacy among both children and adults,” said CEO, Kristin Christy. “Renowned for our supportive lending approach, we are dedicated to helping our members achieve their financial goals. Through this collaboration, we aim to equip the next generation with essential financial knowledge, preparing them for a successful future. Together, we are committed to fostering a financially savvy community.”
Research reveals that nearly 80% of Americans are living paycheck to paycheck, highlighting the urgent need for better financial education from an early age. Understanding that effective money management is as much about mindset as it is about math, My First Nest Egg aims to instill healthy financial habits in children, paving the way for more secure financial futures and reduced stress in adulthood.
About My First Nest Egg
Co-founders Nicolle and Annie, both mothers, embarked on creating My First Nest Egg to address the financial education needs of their own children. Developed with input from child psychologists, financial experts, educators, and parents, My First Nest Egg empowers families to instill healthy financial habits in their young children through a fun and educational platform. For more information, visit MyFirstNestEgg.com, and follow My First Nest Egg on Facebook, Instagram, and LinkedIn.
About Community Healthcare Federal Credit Union
Celebrating 65 years of unwavering dedication to the healthcare employees of Snohomish, King, Island, and Skagit counties. Though we may be small, our commitment and resourcefulness have created a profound and lasting impact. For more information, visit https://www.commhealthcu.org/
