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TMG’s Catalyst Data Analytics Solution Takes Card Portfolios to Next Level of Profitability
DES MOINES, IA (May 21, 2013) The Members Group (TMG) this week announced the addition of a card portfolio data analytics tool to its product suite. Branded “Catalyst,” the consumer intelligence solution is designed to help credit unions and community banks better monitor, learn from and adjust to the changing behaviors of today’s consumers.
Developed in conjunction with TMG’s strategic partner IQR Consulting, Catalyst leverages a financial institution’s own credit card portfolio analytics to help leaders understand cardholders on an individual level. With “snapshot” and “trending” reports, financial institution executives don’t have to dig through the data to understand how portfolios are performing. Rather, the reports allow management to quickly assess the health of the portfolio to take corrective action where needed.
Beyond easy-to-decipher reports, the Catalyst solution connects card teams with TMG and IQR experts who have reviewed the reports and understand the portfolio. These conversations are the heart of the solution, helping credit unions and community banks understand how to make smart decisions about the consumer segments they are targeting.
“Data analytics is about working smarter rather than harder,” said TMG Director of Client Relations Dan Lozier. “With solutions like Catalyst, community financial institutions can get to the heart of their customers’ needs and wants more quickly. Catalyst allows FIs to readily identify the strengths and weaknesses of their card portfolios so they know where to spend their time and which cardholders to target for increasing activation, usage and balances.”
According to Lozier, the real value of Catalyst is the solution’s consultative component. “It’s the conversations card teams have with the data experts that provide them clear direction toward developing strategies for greater engagement with existing cardholders. That consultation ultimately leads to enhanced portfolio profitability through recommended marketing and optimization strategies.”
TMG will share more about the new product in an upcoming webinar, scheduled for Tuesday, May 28, at 1:00 p.m. central. TMG’s Lozier and IQR Consulting Director Karan Bhalla will detail the product’s capabilities, the types of metrics analyzed, the kinds of reports produced and the subscription options currently available.
Credit union and community bank leaders charged with better understanding their customers are encouraged to attend the event. Registration is now open at https://cc.readytalk.com/r/byknbpm9tapz.
About TMG
The Members Group (TMG) is dedicated to creating customized, technology-driven card processing and payment solutions for credit unions and community-based financial institutions across North America. Innovations in fraud management, loyalty programs, alternative payment systems and analytic reporting, and the competitive advantages they create, have helped TMG forge a new standard in offering cutting-edge credit, debit, ATM, prepaid card products and a P2P payment solution. For more information, visit www.themembersgroup.com.
About IQR Consulting
IQR Consulting is a leader in portfolio and financial analytics, reporting, statistical modeling and campaign management. The analysts at IQR are experts in the use of segmentation as a means for highly targeted marketing. With accurate and actionable insights and analysis, IQR helps credit unions, banks and casinos leverage data assets to increase profitability and to better compete against larger institutions. For more information, visit www.iqrdataanalytics.com.